What if success isn’t measured only by margins? Many family businesses are redefining what it means to win — prioritizing legacy, people, community, and impact right alongside profit. And yet, purpose-driven doesn’t mean profit-optional. It means being intentional about both.
Join us for a candid conversation with three local family business leaders who are building strong, sustainable organizations while pursuing goals that go beyond the bottom line. From for-profit to nonprofit models and across industries, each panelist brings a different perspective on how purpose shapes decisions, strategy, and growth.
Our guests include
- Stephanie Beck, Eden Smoothies
- Zach Blend, Goshen Valley
- Clint Emerson, Nehemiah Holdings, LLC
We’ll also hear opening insights from our sponsor, David Elder with Merit Financial Advisors, on how thoughtful financial stewardship supports long-term impact and multigenerational success.
Expect real stories. Honest lessons. Practical takeaways. And a room full of people who understand the unique balance of family and business.
What we’ll explore
- How purpose influences strategy and decision-making
- Balancing mission with financial sustainability
- Navigating family expectations alongside business goals
- Defining success on your own terms
Event details
- Tuesday, November 10, 2026
- 5:00 – 6:00 p.m. | Reception + Networking
- 6:00 – 7:30 p.m. | Panel Discussion + Q&A
- The Circuit | 1 Innovation Way, Woodstock, GA 30188
Please note: The panel discussion is intended for family business leaders and Family Enterprise Center members. We kindly ask that others interested in the topic reach out to our team at fec@kennesaw.edu for more information.
Presented by the Family Enterprise Center at KSU. Discussion sponsor: Merit Financial Advisors. Venue sponsor: Cherokee Office of Economic Development.